Levi Dockers Case Study free essay sample

Which aspects of the marketing environment is it important to monitor as Dockers Execs plan their entry into the European clothing market? 15 marks 2. Outline the contents of a pan European marketing plan based on the objective to have 300 stores across Europe in 10 years. 25 Marks The name ‘Levi’ has become â€Å"A phenomenon in fashion and design that not only conquered markets but also hearts and minds, Levis jeans are the consummate American icon. Everyone wears them. For nearly 150 years, Levis jeans have been woven into the very fabric of American history and culture† (Downey et al. 1997:1) 1. 1 Introduction â€Å"The general who loses a battle makes but few calculations beforehand. Thus do many calculations lead to victory, and few calculations to defeat†¦Ã¢â‚¬  (Sun Tzu, 6th Cent. BC:17) â€Å"Would you tell me, please, which way I ought to walk from here? That depends a good deal on where you want to get to, said the Cat. We will write a custom essay sample on Levi Dockers Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I don’t much care where, said Alice. Then it doesn’t matter which way you walk, said the Cat. (Carroll 2000:64-65) Much has been written concerning the necessity of accurate and effective marketing plans. The careful laying of plans provides a route map to achieving corporate objectives; in the broadest sense, marketing plans identify the strategies and tactics that an organization will undertake to identify, satisfy and anticipate the needs of specific markets. The process of creating useful plans requires a good deal of research and the marketing environment provides a useful tool for directing such research. 1. The Marketing Environment The marketing environment is a term used to describe all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of both the macroenvironment and the microenvironment; these are summarized in figure 1. Figure 1 – Marketing Environment Adapted from: http://www. marketingteacher. com/Lessons/lesson_marketing_environment. htm [18/09/2008] 1. 2. 1 Levi Dockers’ Marketing Environment As marketing executives plan their entry into the European clothing market it is important to have a clear understanding of the marketing environment. This can be achieved through the use of certain analytical framework. These are: 1. 2. 2 SWOT Analysis Opportunities: Across Europe Dockers casual clothing label is seen as having as greater growth potential than the Levis brands. Nearly 70 % of 15 – 24 year old European men own a pair of Levi jeans. Dockers are aiming to reach 15 – 35 year old males, a similar target to that of Levi jeans (Case Study Notes 2008). Threats: These are summarized in figure 2. Source: Porter Weaknesses: The Levi brand has strong existing associations with American culture, and offering an informal style of dress. This may prove to be a weakness when attempting to develop new offerings to different markets. Strengths: The Levi brand name is extremely well known across western countries with 70% of 15-24 year old males owning a pair of Levi jeans; Dockers is the leading casual trouser brand in the USA reporting over $1bn in annual sales (Case Study Notes 2008)

A Sample of a Character Analysis Essay

A Sample of a Character Analysis EssayA sample of a character analysis essay provides the reader with the opportunity to study what these essays are all about. The type of essay that can be found in a sample is one that includes a couple of different types of paragraphs or ideas.For example, a sample can include topics that fall apart or need to be further developed. The first paragraph of an essay must have some sort of information that can be discussed, and the essay must not devolve into filler material. It is very important to outline and write about the points that need to be covered in the essay.In order to make the essay readable, the use of a sentence case should be used to write the sentences. These sentence cases take the sentence that is written and makes it more concise. These sentences can also make the sentences less difficult to understand. After the sentence case is used, the writer can move on to the next part of the essay.The sentences in a character analysis essay should be described as the author thinks about them. These sentences can also be as concise as possible but should also be made to sound as natural as possible. Most characters will try to sound as real as possible, but sometimes it is best to describe their appearance and behavior.The level of detail that is present in a character analysis essay will depend on the type of story that is being told. If the writer is writing a scientific-fiction story, the world is created around the characters. Characters are built in the plot, rather than around the plot.The purpose of the essay is to connect the dots between the characters and what they do in the story. If there is a character that doesn't know anything about the plot, it is best to write a short description of their position in the story. In the beginning of the essay, the character should be mentioned. Following the introduction, the character should be described in detail.Using a sample of a character analysis essay is a great w ay to see if a character analysis is something that the reader will enjoy. By having a few different styles of writing the essay, the author can find out what format works best. They can then use these elements of the essay to create a story that is realistic and fascinating.It is possible to spend a lot of time writing a character analysis essay, but the chances of having it come out the way that the author expected it to be increases with each successive draft. By spending the time to learn what to write about, the writer can work hard to finish the essay in a timely manner.